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Salesforce vs SugarCRM: Which CRM is More Customizable

June 30, 2021

Introduction

Has it ever crossed your mind that you might be using a CRM software that is not customizable enough for your business needs? Choosing the right CRM software is crucial for businesses since it affects customer engagement and sales growth. In this blog post, we will be comparing two of the most popular CRM software options in the market, Salesforce and SugarCRM, to determine which one is more customizable.

Salesforce

Salesforce is one of the most prominent CRM software providers in the market today, and has been around since 1999. With over 150,000 customers worldwide, it's safe to say that they are doing something right. Salesforce offers a wide range of features such as sales automation, marketing automation, customer service, and analytics.

Customization Options

Salesforce is known for its extensive customization options. It has a robust app marketplace called AppExchange that offers a wide range of free and paid plugins, add-ons and apps. Salesforce also has a feature called 'Lightning App Builder', which can help create custom apps easily. It allows users to drag and drop pre-built components to create new pages, and even add custom components developed using their own code.

Pricing

Salesforce is generally known as an expensive option for small businesses. It has different pricing plans, and prices start at $25 per month per user for the most basic plan. If you want more advanced features, the price can go up to $300 per month per user.

SugarCRM

SugarCRM is another popular CRM software provider that has been around since 2004. What makes SugarCRM stand out from the crowd is its open-source nature, which means that users have access to the source code of the software and can modify it to meet their specific needs.

Customization Options

Since SugarCRM is open-source, it offers users unparalleled customization options. Users can change the source code to fit their specific needs. SugarCRM also has a studio feature that allows users to create custom modules, fields, and even workflows without touching the source code. If you're not tech-savvy, SugarCRM has a marketplace called SugarExchange that offers a range of plugins and add-ons, similar to Salesforce's AppExchange.

Pricing

SugarCRM is considered a more affordable option in comparison to Salesforce. It has three pricing plans, and the most basic plan starts at $40 per month per user.

Comparison

Customization

Both Salesforce and SugarCRM offer a high level of customization. Salesforce's app marketplace AppExchange has over 5,000 apps available, while SugarCRM's SugarExchange has over 1,000. Additionally, Salesforce's Lightning App Builder allows for easy customization without having to deal with the source code. On the other hand, SugarCRM's open-source nature allows users to make changes to the source code as well as create custom modules and workflows.

Pricing

When it comes to pricing, SugarCRM is considered more affordable. The most basic plan for SugarCRM is $40 per month per user, compared to Salesforce's basic plan starting at $25 per month per user. However, Salesforce's higher pricing plans offer more advanced features that SugarCRM lacks.

Conclusion

Both Salesforce and SugarCRM offer an impressive range of customization options. Salesforce's AppExchange and Lightning App Builder make customization easy for users who are not tech-savvy. On the other hand, SugarCRM's open-source nature provides its users with unparalleled customization options. In terms of pricing, SugarCRM is considered more affordable than Salesforce, but Salesforce's higher pricing plans offer more advanced features. Ultimately, the decision depends on individual business needs and preferences.

References

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